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How friendly is your friendly neighbourhood bank? Does it treat you royally or does it give you a royal ignore?
You would get a fair idea when you approach it for availing a product or service, but a bigger yardstick for judging the value the bank attaches to you as a customer would be when you confront it with your grievances.
These aspects of customer friendliness, however, are just a tip of the iceberg.'
The Outlook Money-TNS Study of India's Most Customer Friendly Banks takes a look at the perception of 3,430 customers across 17 parameters in six major cities.
TNS, Outlook Money's knowledge partner in the survey, is a reputed international market research firm.
Participating banks. Of the plethora of banks in the country, 15 were found to be eligible for the study.
The first stage of filtering was based on the parameters finalised by the Outlook Money Awards jury for the Best Bank category.
Once this list was arrived at, banks were sorted on the basis of deposits. From this, the top 15 banks were chosen to be covered in study.
